PalmPay has awarded a total of ₦2 million to four Nigerian entrepreneurs under its newly introduced Hustle Grant initiative, aimed at supporting small business owners and strengthening grassroots enterprise.
The funds were officially disbursed on October 1, 2025, coinciding with the country’s Independence Day celebrations.
The company described the timing as symbolic of its commitment to empowering Nigerians to build self-reliant and sustainable livelihoods.
The Hustle Grant, which ran from August 28 to September 29, 2025, selected its first set of beneficiaries after a nationwide call for entries.
Each winner received ₦500,000 to expand or improve their businesses.
Among the recipients are a community development advocate in Kebbi State, two fashion designers from Lagos and Jos, and a local farmer.
PalmPay said the winners were chosen for their creativity, resilience, and potential to make meaningful contributions within their communities.
According to the company, the Hustle Grant was designed not only to provide financial backing but also to spotlight the entrepreneurial drive of Nigerians working to turn side hustles into sustainable ventures.
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By offering seed funding, PalmPay noted, it hopes to boost economic activity, encourage self-reliance, and promote financial inclusion across different sectors.
The disbursement also marked PalmPay’s sixth anniversary, which the fintech firm used to reaffirm its role as more than just a digital payment provider, but as a partner in growth for everyday Nigerians.
Additional rounds of the Hustle Grant are expected in the coming months, with new entrepreneurs set to benefit.
Applicants are required to share their business stories on social media using the hashtag #PalmPayHustleGrant, which the company says has already generated significant interest and participation nationwide.