Media personality Daddy Freeze has responded to criticism over his outfit choice at the Service of Songs held in honour of late Nollywood actor Alex Ekubo, explaining that he dressed in black because he interpreted the event strictly as a mourning ceremony.
He addressed the issue during an Instagram Live session on Sunday, following backlash on social media over his decision to disregard the event’s stated dress code.
Alex Ekubo, who passed away on May 11, 2026, at the age of 40 after battling advanced metastatic kidney cancer, was honoured on June 10, 2026, with a Service of Songs at The Monarch Event Centre in Lagos.
The invitation for the ceremony indicated a white dress code, which many guests adhered to as a symbolic expression of purity and celebration of life.
However, Daddy Freeze and his wife attended the event dressed in black, sparking online criticism.
During his live session, he maintained that he viewed Ekubo’s death as a painful loss and did not interpret the gathering as a celebratory occasion.
“Alex wasn’t going to glory. He was a tragic loss until we were able to wrap our head around that,” he said.
He admitted that he did not follow the dress code but said it was unintentional.
“Yes, I was wrong to have gone with black, but I honestly did not see that part of the invite. My eyes did not go there.
The dress code was written at the corner of the invite sent to me. I didn’t see where they wrote white only. So what I was saying was for me, I don’t see what they were rejoicing about. I don’t see what the concept was about.
But for me, it was sorrowful because somebody who was that young, at least compared to me—he did not meet me in secondary school. My mother’s youngest child is one year older than Alex.
“So for me, he was not going to glory. He was a tragic loss until we were able to wrap our head around that.
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Yes, I agree that he has gone to a better place, but I just don’t agree that he needed to go now, neither do I agree with people who were saying Christ died at 33. What Christ achieved at 33,
“I’m sure Alex would have loved to stay longer to achieve that much. He had no business dying. And anybody that wants to argue that can argue it. Me personally, I don’t believe that. Or do you believe Alex died empty?
He has finished his work on earth. Do you believe that? Can we stop being sentimental and be honest?”
He further reiterated that his outfit choice was accidental and based on misunderstanding the invitation details.
“Yes, I was wrong to have gone with black, but I honestly did not see that part of the invite, my eyes did not go there.
I do not believe that a service of songs has a dress code. Them dey drag me oo say the family said they should wear white, I wore black.
“The part of Nigeria that I come from, na black or traditional that they wear to funeral, I did not understand the white. I just thought that we were mourning.
“Go and look at all the blogs now, they dragged me. And I was not going for a party. In my own mind, white and service of songs did not go together. I’m very sorry if you feel offended,” he added.
