Reality TV star and billionaire entrepreneur Kim Kardashian has unveiled a new and controversial addition to her Skims shapewear line, an underwear collection featuring faux pubic hair.
The launch, announced on October 14, 2025, includes a micro-string thong priced at $32 on the brand’s official website.
The product, described as “The Ultimate Bush,” is available in multiple faux-hair colors and textures.
Kardashian introduced the line through a tongue-in-cheek campaign styled as a retro 1970s game show, where she playfully declared:
“We have different colors, different hair. This is insane.”
According to Skims, the collection is designed to “celebrate body confidence in all forms” and “redefine personal expression through intimate wear.”
The release has sparked mixed reactions online. While some fans have praised Kardashian for pushing creative boundaries, others have criticized the design as “bizarre” or “unnecessary.”
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Reports indicate that several variations of the faux-hair thong sold out within hours of its debut, continuing Skims’ trend of unconventional viral launches.
The new product follows previous headline-grabbing releases from the brand, including the “faux nipple bra” and the “face wrap” series.
This reinforces Kardashian’s reputation for blending humor, controversy, and marketing genius in the fashion industry.