Ayra Starr has mapped out a bold path to global dominance in music and beyond.
In a recent chat on the eTalk show, the 23-year-old Mavin Records singer laid out her dreams: topping the Billboard Hot 100, racking up Grammy wins, and headlining the Super Bowl halftime show all within the next 10 years.
She also spoke about touring globally, with a special interest in connecting with fans across Asia.
The Afrobeats star isn’t stopping at music. She is looking to build a legacy in fashion and beauty too.
Within two decades, she wants her name tied to a household lifestyle brand, spanning makeup, skincare, and more.
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“I definitely want a top Hot 100 Billboard song. That’s a must. I have to have that. I want Grammys upon Grammys. I’m going to tour the world. I feel like I’ve done that, but I want to be able to tour Asia.
“I want a number one record in the world. To be honest, just taking over. I’m already doing that, but I want to do it on a much grander scale. 10 years from now, I want to do my own Super Bowl.
“Twenty years from now, I want to have my own brand even before then but I want it to be a household name. Either in fashion, makeup, or beauty, skincare, or something fun. I just want to be able to do something fun and enjoy it,” she said.
Her confidence is grounded in her fast-moving career, marked by a Grammy nomination in the Best African Music Performance category for her breakout hit “Rush.”