CANAL+ and LALIGA have entered a new strategic alliance aimed at intensifying the fight against illegal sports broadcasting and protecting the long-term value of football content.
The partnership seeks to address the growing impact of piracy on the sports industry, with both organisations warning that unauthorised broadcasts deprive the wider sports ecosystem of resources needed to sustain investment and development.
According to the partners, revenue generated from legitimate sports content supports a broad range of activities, including youth academies, professional and grassroots clubs, and audiovisual production.
They argued that piracy has evolved beyond a copyright concern, describing it as a major threat to the sustainability of sport because it undermines investment, innovation and the value of audiovisual rights.
CANAL+, which is now present in nearly 70 countries, and LALIGA have maintained a longstanding partnership centred on the distribution of Spanish football.
The relationship began in France before expanding across Europe, Africa and Haiti alongside CANAL+’s international growth and the increasing global popularity of LALIGA competitions.
The latest agreement broadens the scope of the relationship beyond content distribution, with the two organisations committing to work together to protect sports rights and promote a sustainable future for the industry.
READ ALSO: Laporta Wins Re-Election As Barcelona President In La Liga Giants’ Poll
The partners also highlighted consumer protection as a key component of their anti-piracy campaign.
They warned that illegal streaming platforms can expose fans to risks including personal data theft, malware, fraud and unregulated content.
CANAL+ and LALIGA said their strengthened collaboration would help provide supporters with safer and more reliable access to one of the world’s most followed football competitions.
The alliance is also intended to support a healthier digital environment in which investment, innovation and creativity are protected, while allowing fans to access premium sports content through legitimate channels.
Both organisations said protecting sports content was ultimately about safeguarding the wider value of sport and ensuring that the industry can continue to invest in its competitions, clubs, players and audiences.