Celebrity nightlife promoter, Pascal Okechukwu, popularly known as Cubana Chief Priest, has responded to billionaire businessman and Chairman of Coscharis Group, Dr. Cosmas Maduka, following the latter’s criticism of the popular slang “Money Na Water.”
Maduka, while speaking at a recent public event, had condemned what he described as the “lavish spending culture” of today’s youth, saying he avoids gatherings where people “throw money around.”
Reacting via his Instagram stories on Wednesday, Cubana Chief Priest defended his slogan, insisting it is not a call to wastefulness but a “modern philosophy of abundance, liquidity, and flow.”
“With all due respect to the motivational-speaking older generation who built wealth quietly, the world you thrived in is not the one we live in today,” he wrote.
“In your time, capital was factories, fleets, and real estate. In our time, attention is the main capital. These assets cannot sell today without visibility.”
The nightlife entrepreneur argued that “visibility is the new currency” in the digital economy, adding that attention has replaced traditional wealth as the key driver of influence and opportunity.
“In today’s world, obscurity is bankruptcy. What you don’t show doesn’t sell. What you don’t amplify disappears. We are the noise, that’s why you know us,” he stated.
Chief Priest further dismissed Maduka’s comments as outdated, claiming that “money na water” represents fluidity, wealth flow, and influence in an attention-driven age.
“Water moves, and so does relevance. The ability to attract and sustain engagement is the new oil field,” he added.
He likened social media content creation to the factories of the industrial age, saying:
“Content is not noise; content is digital equity. Just as factories produced wealth in the 1980s, attention produces wealth today. We’ve moved from industrial capitalism to attention capitalism.”
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In a sharp parting jab, Cubana Chief Priest urged Maduka to “remove his name” from the league of billionaires such as Tony Elumelu and Femi Otedola, whom he praised for using their influence and wealth to give Africa global visibility.
“While your generation built fences to protect their wealth, our generation builds platforms to project it. Silence once symbolized power; today, presence does,” he wrote.
He concluded by reaffirming his viral slogan as more than a catchphrase:
“‘Money na water’ is not vanity — it’s a prophecy of wealth overflow. Anyone can choose ‘lack na water,’ but over here, money na water. That’s my brand, that’s my reality.”